Every school has a brand.  Every school should celebrate the great ways they are keeping their promise to educate and nurture the community's kids.   Joe Sanfelippo talks about how his district uses social media with intention to communicate their story to their families and to the world.  Joe Sanfelippo is the superintendent of the Fall Creek School District in Fall Creek, WI.  He's the co-author of "The Power of Branding: Telling Your School's Story" and an advocate of using social media to tell your school's story.  As he says in this episode, "The more that we can give parents things to brag about, the more they're going to like the work that we do."  Joe travels the world spreading his message about the importance of spreading YOUR message.  #gocrickets @joe_sanfelippo

Shawn McCusker of the EdTechTeacher and co-host of the 'So We've Been Thinking' podcast joins the show to chat about the power of podcasting, his story of starting a podcast with his co-host, and details on how his show actually comes together.  A great listen if you've been thinking about starting a podcast. Follow him on Twitter: @ShawnMcCusker

​RESOURCES FOR THIS EPISODE
Anchor FM (podcast recording software)
Garage Band (editing software) Windows  |   Mac   |   iOS App   
Blue Yeti Microphone (Greg's choice)
QU2 Microphone (Matt's choice)
Lev Vygotsky (Social Development Theory)
Zoom (Shawn's recording software)
Zencastr (Matt's recording software)